Sleek, hi-tech imagery and technique

It was probably our biggest challenge at the turn of the millennium. Not the Y2K bug. The Cyberport CD-ROM. Produced by the Information Technology and Broadcasting Bureau of Hong Kong, it was intended as a marketing tool for attracting prospective tenants from IT hotspots around the world.

As a multimedia showcase of the ultimate IT mecca, it was by default the most prestigious project in the industry. And Netvertizing had landed it. But how were we going to portray something that didn't yet exist?

In a testament to rare prowess and flair, we conjured up a distinctly hi-tech look-and-feel using images suspended in a 3D environment. The text was likewise rendered as holograms, the display of which could be controlled via clicks or drags. A unique "force feedback" feature, developed using our own algorithms, completed the real-life 3D sensation. 10, 9, 8.......and we had a lift-off.