http://www.aids.org.hk
A refreshingly gentle approach to a traditionally grave subject.

The very mention of this four-lettered word strikes fear and discomfort in the heart of many Hongkongers. Our challenge therefore was to present the subject in a manner as non-threatening and non-prejudiced as possible.

Once again, with sheer artistic talent and marketing savvy, we whipped up a combination of illustrations, pastel colours, and a distinctly lighthearted look-and-feel - to create a truly user-friendly Web site for the Hong Kong AIDS Foundation. One that has not only helped forward the cause of AIDS education in Hong Kong, but till this day continues to add depth to our long-term affair with this client.